I am a seasoned marketing strategist from Jakarta, Indonesia, now based in Germany, with over 12 years of experience crafting impactful brand strategies and creative digital campaigns. My work has driven significant growth in audience reach, conversions, and user engagement, delivering measurable results such as substantial increase in subscriptions and $$$.

What excites me most about my work is the opportunity to turn raw data into compelling narratives that inform strategy and spark creativity. Leading hundreds of projects and cross-functional teams—spanning industries, geographies, and business sizes—has shaped me into an adaptable, results-driven professional. I thrive on challenges and believe, as yoga gurus often say,

"Flexibility is the key to stability."

Beyond my professional life, I find joy in the simple pleasures: experimenting with new recipes, singing my heart out, and indulging my love for design through endless pinning (yes, it’s more addictive than scrolling).